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Keqiao's first influencer e-commerce base settled Changfa International Fashion Center

On August 7th, the "Stars Gathering in Keqiao Red Action This Summer" Xingmao Shopping influencer E-commerce Base Launching Conference and Project Distribution Recommendation Conference was grandly held in Keqiao Changfa International Fashion Center. Behind the launch of this project is Changfa International's rethinking of its role, positioning and functions when facing the tide of live e-commerce. As a traditional business form, it itself is undergoing transformation and upgrading, trying to transform from the original fashion creative service platform to a multi-functional commercial complex such as a full-category supply chain base, an Internet celebrity incubation base, and a live broadcast e-commerce service center.
With the advent of the "Internet +" era and the continuous development of self-media platforms, Internet celebrity representatives have become a new force with important social influence. They not only have unique advantages in guiding and organizing online public opinion, but also gradually forming an industrial chain, creating increasingly higher economic value. In recent years, live broadcast e-commerce has become an important force in promoting and restructuring traditional economic industries. Especially affected by the epidemic, live e-commerce has played a positive role in promoting the sales and promotion of Keqiao's textile and apparel industry.
In the later stage, relying on Keqiao’s strong local industrial advantages, combined with its own industrial chain resources integrated for many years, Changfa International will cooperate with many high-quality domestic MCN institutions to build the Star Trade Shopping Internet celebrity e-commerce base into a collection of live broadcast, display and sales. , Training as one of the one-stop professional live broadcast service platform, effectively helping textile and apparel companies to open new sales channels of "live broadcast + e-commerce".

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