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The analysis of design competition multiplication rule
2019-07-29

In 25-26, June, the fabric designer training was held in China Women's Fabric Trends Research Institute, which is located in Creative tower in Keqiao, Shaoxing, Zhejiang, during Fashion Everyday, June design exchange week. The event aimed to rely on Keqiao’s high-quality platform and strong industrial advantages, improve the designer's comprehensive capabilities in product strategy planning, design innovation, design management, color application, brand operation, market expansion, etc. to enhance the design competitiveness of enterprises and the fashion discourse rights and pricing power of high-end textile fabrics, establish the brand image of China's textile industry.
This event invited Xu Weidong, the founder of Donggezhi, as the speaker. Through the special lecture format, focusing on the theme of “Efficient and Excellent Enterprise Product R&D System Construction”, from “the pain point of Chinese product research and development”, “historical opportunity of Chinese product research and development”, “efficient, excellent product development and product marketing planning” The direction focuses on the status quo, improvement direction and improvement path of innovative design of textile industry fabrics. The training also combines the practical and interactive forms of workshops to guide the students to conduct systematic and systematic exercises on the content they have learned. Through the integration of theory and practice and good on-site interaction, the trainees will be able to develop new product development processes, market demands, trends, fabric promotion and other aspects have received comprehensive professional guidance and efficient training.

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